How to structure a Digital marketing strategy?
We think that in order to capitalize on the expanding marketing opportunities for attracting and retaining customers—and thus increase sales—marketers must adopt an omnichannel marketing strategy. top digital marketing Companies can organize your digital marketing strategy around your target audience using our framework for growth in digital marketing, the RACE growth system.
Your marketing strategy in 5 steps
Your marketing strategy should be organize using the RACE Framework, which integrates Plan, Reach, Act, Convert, and Engage.
Building an effective digital marketing strategy necessitates following these 5 steps,
The RACE Framework is an efficient, useful marketing framework that can be scale up or down base on your company’s objectives. Check out these 10 reasons why you need a digital marketing strategy if you’re still not convince or need assistance getting support from your team.
The advantage of using our digital marketing framework is that you can immediately start to see the results of your marketing efforts. In addition, as you can see below, you can modify your plan in order to achieve your goals using data and insights.
Examples for each of the five stages of planning a digital marketing strategy.
Plan, reach, act, convert, and engage are the 5 stages of a strategic digital marketing planning process. The Smart Insights RACE Framework will be use to illustrate the key success factors for each stage of your digital marketing strategy in this section.
1. Plan
A plan is the foundation of every effective digital marketing strategy! We advise you to adopt a data-driven strategy, assess the efficacy of your current digital marketing efforts, and make improvements from there.
A strategy of prioritize improvements to how you use digital marketing media, technology, and data to increase leads and sales can be created by customizing analytics, setting up KPI dashboards, and setting SMART objectives.
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Example of a digital marketing strategy: a five-minute how-to video
You can grow your business strategically and practically in five steps using our framework for digital marketing strategy.
2. Reach
By expanding your customer base and raising awareness, strengthen your marketing funnel. Utilize the most effective online marketing strategies to drive traffic to your website as part of your digital strategy.
Members of Smart Insights can stay current on the newest marketing strategies for each stage of the RACE Framework. For instance, take a look at the three steps below, which were taken from our digital marketing trends, to improve your organic search in 2022.
3. Act
To help you generate leads for the future, promote interactions on your website or social media. Once you’ve got your audience, you need to influence them to go further down the sales funnel and make a purchase.
Content promotion
Strategic content marketing is use in this situation. Utilize content marketing to engage, uplift, inform, and persuade potential customers throughout their customer lifecycle.
User and customer experience
You should also take a look at the wide range of recent developments in interaction design that have been shown to increase engagement with your content .
if you want to have an impact on user behavior on your website or social media platforms. Taff has release this helpful summary of the most recent trends in interaction design that we expect to persist into 2022, along with examples.
Micro Communications to increase engagement
Neomorphism
engrossing 3D images
Speed-relate design is encourage by Google’s new Core Web Vitals metrics.
4. Transform
Increase customer conversions represent the apex of your structure marketing strategy, of course. If phone and in-person channels are important to you, use retargeting, nurturing, and conversion rate optimization to remind your audience
Our trends in digital have highlight three recommendations for increasing your conversions.
Take into account how you utilize structure always-on optimization. One of the greatest advantages of marketing is the options for testing,
Examine how personalize your website is and how sophisticate it is. 91% of consumers say they are more likely to purchase products from brands that offer personalize content.
5. Interact
By using the information you already have about them to create hyper-personalize marketing campaigns,
Digital marketers today have several options for customer engagement research and testing:
Testing A/B
Client personas
mapping the customer journey and the content
customer feedback surveys
Analyzing routes
customer intent studies on websites
studies on the usability of digital experiences
Multivariate analysis
Why is a digital strategy necessary?
The 10 most typical issues that, in our experience, arise if you don’t have a strategy are list in our blog post, 10 reasons you need a digital strategy.
You lack an effective online value proposition.
You can differentiate your online service and attract new and returning customers by developing a clear digital value proposition
You’re not a whole person (“disintegrate”)
Whether it’s a specialize digital marketer working in IT or a separate digital agency, it’s all too common for marketing activities
That makes it simpler to package “digital” into a manageable chunk. However, it is obviously less efficient.
To plan, manage, and optimize your digital channels and platforms,
you need to invest in a marketing strategy that works for you and your team.
Drive the marketing outcomes you require to meet your corporate goals and increase your marketing return on investment.
